Whether watched by Awards committees or general audiences, they purport to take their viewers ‘behind the magic’ of VFX, revealing the way these tricks are achieved.ĭespite being a key site in which VFX become visible as effects, breakdowns have received little academic scrutiny ( Jones, 2021). Accompanying a vast majority of contemporary blockbusters, they point to the extensive use of digital effects in these films and the importance of these effects in cinema’s visual economy of spectacle. In these latter online venues, they are not so much about celebrating the companies responsible for the VFX work (say, Industrial Light and Magic) than they are about advertising the media texts to which they are appended. They are not only accessible through corporate websites, but also as added ‘special features’ on DVDs, Blu-rays and online libraries such as iTunes and Apple TV, and appear in force on streaming sites like YouTube and Vimeo. But breakdowns have a life beyond these relatively narrow contexts. Circulated in corporate boardrooms and shortlisting meetings, the purpose of such videos is primarily client generation and awards solicitation ( Cram, 2012: 171). This VFX breakdown is typical of the form: it is a short supplementary video which effectively deconstructs images from a final released text in order to communicate the skills of a given VFX company. His case study is Spider-Man: Far From Home (2019), a film that links VFX with magic, evokes the breakdown in some of its spectacular visuals, and even outright villainizes those effects artists who seek fair recognition for their work. In this article, the author reveals how the omission of labour and duration in VFX breakdowns both reflects and contributes to a broader (mis)understanding of digital effects as immaterial, instantaneous and magical. Breakdowns operate in a register of speed, fluidity and efficacy, showing neither the many people nor the extensive periods of time that it takes to painstakingly generate all these VFX. But, as much as breakdowns reveal some illusions, they conjure others. Claiming to take viewers ‘behind the magic’ of VFX, breakdowns disassemble a wide variety of shots and sequences, and point to the extensive use of computer-generated imagery in contemporary blockbuster cinema. VFX (visual effects) breakdowns are short ancillary videos that advertise the digital animation work undertaken by a VFX company for a particular film or television programme. All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS
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